The Writer

February 3, 2009

A piece of thought

Filed under: Me, myself, and I

The goal is to create a product that people love. If people love it, they’ll forgive a lot. They’ll talk about it. They’ll promote it. They’ll come back. They’ll be less price sensitive. They’ll bring their friends. They’ll work with you to make it better.

If you can’t do that, though, perhaps you can make your service or product less annoying.

I understand that "love" and "annoying" are rarely two ends of the spectrum, but in this case, I think they are.

I think smart marketers at Apple work to make products that people love. Smart marketers at American Airlines ought to work at making an airline that isn’t annoying.

Firefox used to be a product that people loved. Compared to the alternatives, it was magical. You could go on a quest to promote it and improve it.

At that point, a few years ago, the Firefox movement had a choice. Either continue to make it ever more quirky and lovable (engaging a small audience, but with more passion), or work to make it less annoying (and allow it reach more people). Today, people like (not love) Firefox, they continue to use it, the idea spreads, but slowly. The goal has been chosen by the Firefox folks: to continue to make it less annoying. That’s disappointing to the passionate, but it’s a strategy.

Another example: I use iCal to keep track of my schedule. It defaults new appointments to 9 am, and if the appointment isn’t at 9 am, I have to manually change it. Makes sense. Problem: If the appointment is at 4 pm, and I change the 9 to a 4, iCal sets the alarm to go off at 4 am. Hey, wait a minute. I have never, ever had an appointment at 4 am. Doesn’t iCal know this? Why is it so annoying! No one is ever going to love iCal as it stands, or even with some simple improvements, so why don’t the engineers spend time making it less annoying instead?

What could iCal do to make the product something you would love? Really love? Clearly, that would require an overhaul. What could they do to make it less annoying? 100 little things, easy to do.

Example: Momofuku was a New York restaurant beloved by many people. People loved it because (not in spite of) how annoying they could be. They were annoyingly inflexible. They didn’t have particularly comfortable seating, or great waiters. And the flagship restaurant makes getting a reservation almost impossible. The quirkiness was part of the deal. Something to talk about when you brought a friend…

If all they did was think of ways to be less annoying, the restaurant wouldn’t get better for the people who loved it, it would get worse. Unfortunately, they got really popular, forgot what made them lovable and crossed a line. The annoying parts got really annoying, and they forgot to dream up new ways to be beloved. I gave up. It flipped and I hate it now. It’s unloved and annoying. Boy are customers like me fickle.

Think of the pretty ordinary things you do or places you go. Could they be less annoying? What if the marketers there spent time and money to eliminate annoying? No, it’s not the sort of big time stuff that leads to love, but they’re probably not going to get to love anyway. I’m not going to love my dry cleaner or the post office. But if they made them less annoying, I’d spend more money and go more often. Face it, you use Fedex because it’s less annoying than the post office, not because you love them.

I think there’s a chasm here. You don’t go for love and end up with less annoying. You need to do one or the other. There are products and services I love that are annoying, but that’s okay, because that’s part of being in love. And there are products and services that are annoyance-free, but I don’t love them. That’s okay too. I like them just fine.

Put a sign on your office door, or send a memo to the team. It should say either, "Everything we do needs to make our product less annoying" or "Everything we do should be idiosyncratic and engage people and invite them to fall in love with us. That’s not easy, which is why it’s worth it." Can’t have both. Must do one.

Love

Filed under: Me, myself, and I

he more carefully you read this, the more I will owe you. You will understand by the end.

I want to talk to you about love. Why so?

Because I think I may have been misunderstood. How so misunderstood?

Misunderstood in that my pursuit of my aims is thought to be something that it is not. In other words, it’s not about a bike trip for the sake of a bike trip. It’s not about the money for the sake of the money. It’s not about freedom for the sake of freedom. It’s not about mobility for the sake of mobility.

So what is this about?

To answer that, I’m going to tell you a story. I’m not sure what you will think of it.

Generally speaking, it is nearly impossible, without great study, to understand a life.

Why would you want to understand a life with such speciality? Let alone mine? Because what you might find is a close reflection of something from your own. And what is it that you might see a glimpse of? You might see a strand of something beautiful in all things human.

So here’s the story I want to tell you. I haven’t given much depth to the specifics of my life, but instead, served a cursory summary of all things Dereck on the about page. I knew that the depth would come in time. The bike trip for instance will be that time. And just now, in the hopeful shadow of the early morning before the trip that “may be”, it may be time, but only because I may have been misunderstood.

I was birthed in a hell. Mired in a swamp, covered by moss and by mud. That was my origin. But contrary to what you might think, I’m actually okay with that. This is the Earth; I know her well. I accept her as she is. But more than that: I embrace her. Never believe that I do less.

In due time, sunk in a swamp, my toe touched something firm. A submerged log, a vine, maybe a stone. I was able to place my entire foot on it and push a little. My shoulders soon rose from the water and I found myself near the shore. Exhausted, I took a deep breath and crawled from the bestial beginnings onto dry land. I heaved, I cried, I clawed at the earth. I placed my tears on the bank. I stayed there, sprawled, face in the mud on the shore. I breathed. Was this a new beginning? It was a new beginning.

How could I be sure?

Because when I looked up, I saw a woman. She was standing there, and she smiled at me. I soon learned that she had placed that stone into the water near my moving leg. And the moment I stood up to greet her, I looked her in the eyes, and when I did, I found the human passion. I accepted life and learned to love.

She told me secrets. She whispered them into my ear while her soft hair swirled around my head. She touched my neck and she explained to me why I am the way I am and she explained to me that there was something that I could do with my life.

But at that moment, she laughed and ran off.

So I pursued her, wanting to find her and embrace her, wanting to make her tell me what that was.

But she was both skilled and elusive.

And her name was Philosophy.

So I continued my pursuit. The faster I ran the better she hid. The whole while, I the lover, chasing my beloved, I would gain pieces of wisdom that she would leave along the way to tease me and to entice me to continue the pursuit. I loved her.

And you see, what can be gained most from the embarrassing little story of my life is this:

One day she died.

I lost her.

To explain to someone what the loss of a beloved means to someone who has only had a crush, is the most futile exercise of man. So let me be more clear to you:

I loved her.

My entire life since the day I found her dead, has been to find that love again. That love, that kind of love, for me, can only be found in Philosophy. The bar has been set. Years I have spent since then have been in the shade because I remember the things she would whisper to me, I remember the things she told me.

And I loved her.

The worst part of all of this, is for me to try to explain to others why I can’t stop loving her. They tell me to find another love. They introduce me to other wonderful things of this world. But my stubborn heart will not budge. My heart beats for her, and always will. My heart is hers now.

Then, in the very recent past, while walking through a thick crowd…

I suddenly saw her…

Don’t you see?

Unmistakable. How could I be sure?

Because she looked at me. She smiled. And then she laughed.

And all this time I thought she was dead.

I leaped up to go find her.

But I was fastened.

My heart cried out. I do not want to lose her again. Do you hear me friends? I do not want to lose her again.

So if I ever seem to you to be trying too hard to undo these chains, you’ll know exactly why:

It’s because I saw her. It’s because I love her…

You might ask, “What is this madness that has overcome you, Dereck?”

Oh it is not madness my friends…

It is love.

“Why are you driven like you are? Be patient.”

But I saw her…

Don’t you see?

And I might never find her again…

And you have to understand just how much I love her.

It’s been five years since I last lost her. My parents died, I withdrew from school, and I haven’t seen her since. Because she died.

I thought.

This trip, has nothing to do with me. It is only about love.

And I chase like this, because I love her so much.

So forgive me friends. I am not mad at all. I am not greedy. I am not unconditionally zealous. I do not mean to force my way onto a bike, into the wilderness. I do not mean to push. I do not mean to try too hard. I do not mean to be impatient. I do not mean to seem like I have fear. It’s much more simple than that.

I am in love.

Don’t you see? Please…just see…

I am in love…

September 11, 2008

Easy Payday Loan

Filed under: Me, myself, and I

Payday loans are extremely easy to get. All a person needs to have really is a job and a checking account and a phone number and in most cases they will be able to qualify for such a loan. Of course, a valid address and the typical things like that as well are also required but - if one has a checking account more than likely they have such things as well.

Even credit doesn’t matter for most as most lenders of this type of credit do no credit check or even check with the credit bureaus. The decision to accept an application is purely based on the fact that the person makes so much money per month (usually 800 to 1000 dollars) and that they have around 5 to 6 months at their current job.

 

Of course, the terms vary from lender to lender - however, even going with a lender that is a little tighter than others on their acceptance policies it is still extremely easy to get a payday loan from them.

Other things that make it so easy to get a payday loan is the fact that almost all of the lenders have gone to a no fax type of application. These faxless, paperless loan applications are typically handled via an online application and maybe a phone call afterwards and that’s it. Nothing more is required.

This makes it an extremely quick process that is streamlined to ensure you get the money you need as fast as possible while still giving enough time to the lender to protect themselves against fraudulent applicants. In the end, for both the borrower and the lender this fast system works out great.

So, as you can see, payday loans are very easy to get. The system for this lending has been refined to a point that almost without fail, within 24hrs or less you will have the money you request wired to your bank account. It really doesn’t get much easier than that.

Link: cash advance payday loan

March 7, 2008

Life is Wonderful

Filed under: Me, myself, and I

              Time is moving fast and I can’t afford to stop it. I can’t afford to miss every single moment to cherish my life being a student. Indeed, life is too short and too fast. Now I finally realize that every single mistake, failure and achievement in my past has a great part of what I am, who I am and where I am now. It is very unbelievable for me that through those years that I’ve gone through, I survived with chin up and proud of my self that I passed those obstacles. Now, the time has come that one single step I may now face the world. A world that is full of challenges. A world that is full of laughter. A world that is full of tears. A world that is full of trials. A world that is indeed unpredictable. A world that is full of pain and sorrow, smile and love. Time to time I did not imagine my self to get this far. All these things would not be possible without my family, friends, teachers, classmates, relatives, enemies and God. Hello to the last chapter of being a student and goodbye to a childish and playful past. It is time to force my self to be mature enough. It is time to prepare my self for how playful the destiny is. It is time for me to be wiser than ever. As what I’ve said, life is too short and life is like a bullet of gun. Once it has been fired, you can do nothing to stop it anymore. Good luck and God bless to everyone. Being a senior student is too serious thing to handle. Enjoy the last moment of being a student. Keep smiling because this is the last time you will smile as a student. And lastly, look up and thank Him. Life is wonderful because of Him.

March 5, 2008

Good Protein

Filed under: Me, myself, and I

Proteins are the basic units of the body which are required for nutrition, growth and repair, and affect a huge number of metabolic, enzyme and chemical processes that occur inside the body. Fortunately, protein deficiency is extremely rare in the West, but very-low-energy-diets (VLEDs) or unbalanced vegetarian eating plans may be too low in protein and may require supplementation.

Protein actually consists of smaller units called amino acids, which link together in a variety of differing combinations to perform differing functions. Some amino acid chains are created by the body, but some - essential amino acids - must come from outside the body from food. Although all animal and plant cells contain some protein, the amount and the quality of the protein varies considerably.

Protein may come in many forms, but the better type of protein is low in saturated fat. Good protein choices include: fish, lean beef, lean ham, egg whites, whole eggs, chicken breast, turkey breast, pulses, beans, nuts, seeds, soy products and vegetarian protein foods such as quorn and seitan.

Assuming you choose nutritious protein, low in saturated fat, you can eat anything between 10 and 20 percent of your calories in the form of protein, although according to government guidelines you should not eat less than 45g of protein (adult females) or 55.5g (adult males).

In practice, eating a variety of foods every day is all you need to do in order to ensure an adequate protein intake.

November 21, 2007

I call it a great day!

Filed under: Me, myself, and I

Today is a great day. Although I’m late on my first subject which is 7:30am, I still received a compliment from my professor about my journal. If you read it line by line, my journal is not that good enough to get compliment but I did it with my own effort. I expect an oral recitation today and I did not study my lessons but luckily there was no oral recitation happened. Some of my classmates were scolded because they were late. I am so lucky because my professor did not scold me. Maybe he did not notice me when I entered the room. I hope our professor will always be in good mood so that we will not be scolded.






















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